Rej Pathania
Nearly thirty years across SAP retail, finance, supply chain and HR. Writes on product data as a condition of market entry — what must be governed, what must be translated, and where AI earns its place.
Rej Pathania writes the sapperment column on Product Data & Commerce. Across nearly thirty years of SAP implementations spanning retail, finance, supply chain and HR, he has traced the same recurring failure to one assumption: that a single correct record could satisfy every downstream buyer.
He writes on product data as a condition of market entry — what belongs under governance in the enterprise system, what must be translated at the retailer boundary because retailers will never converge on one taxonomy, and where AI earns its place with adjudication staying human-auditable.
His column — Condition of Entry
A product line rarely dies at the shelf. It dies at the gate. The column follows that threshold: retailer item-setup gates, regulated attributes, translation at the edge, and the decisions that open the door on the first attempt.
First article: The Closed Door — product data as a condition of entry — why a product line rarely dies at the shelf, and the three lines that decide whether the door opens.
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Rej Pathania is Co-Founder and Chief Revenue Officer of BridgeCommAI Inc., which operates in the product-data field this column covers. He writes here in a personal capacity; views are his own. Articles argue from the mechanism, never the product, and are vendor- and firm-neutral.
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