Robert Lienhard
Talent Attraction Leader · SAP & IT Talent Strategist · AI Humanist. More than twenty-five years shaping how international organisations attract sought-after people — and what must remain human in the age of AI. 35,000+ LinkedIn followers.
Robert Lienhard writes the sapperment column on Talent Attraction — the in-house side of the SAP talent market. More than twenty-five years shaping talent attraction, sourcing and employer branding across international organisations — in-house, in consulting and in agency work — with deep specialisation in SAP and technology talent, most recently leading global SAP talent attraction for an international IT organisation across EMEA, APAC and the Americas.
His lens is deliberately double: data-driven recruiting, talent intelligence and AI-enabled attraction on one side — and on the other, the servant-leadership conviction that gives his work its name: exploring how companies truly attract sought-after people, and what must remain human in the age of AI.
His column — What Must Remain Human
AI can write every job ad and screen every CV. Why does that make human talent attraction more decisive, not less? The column argues from the desk that built the functions: employer brand as a promise the organisation must keep, sourcing as strategy rather than volume, and the line between what machines should accelerate and what people must own.
First article: If AI can write every job ad and screen every CV, what is talent attraction still for? →
Connect
All publications by Robert Lienhard →
Robert Lienhard is an independent talent attraction advisor. He writes here in a personal capacity; views are his own. Articles are vendor- and firm-neutral.
Meet all sapperment experts — or read the talent track's opening argument: Why SAP Job Descriptions Repel the People They Need.