Executive Clarity · SAP Contract Terms

SAP ActiveAttention

MovableMoves with pressure, volume, timing or escalation. Expect a fight, expect to win something.

What it governs

The mid-tier premium engagement — successor of SAP ActiveEmbedded — with a defined set of proactive services and a smaller named SAP team than MaxAttention.

Why SAP moves on it — or doesn't

Packaged more tightly than MaxAttention, so the scope moves less; the price and the service mix still move with deal size and timing.

The lever

Ask for the service catalogue in writing and remove what your own organisation already covers. The value is in the named team's continuity, so negotiate that explicitly.

In SAP's published documents

Named by SAP as the successor of SAP ActiveEmbedded and offered alongside MaxAttention as a long-term premium engagement.

Source: support.sap.com — Offerings & Programs — read 17 Sep 2026. Checked 2026-09-17 against the SAP Trust Center; editions change — re-verify before relying on it.

Before you rely on this. A judgement, not legal advice. SAP's standard terms change — verify the current wording of this term in the standard documents published at the SAP Trust Center before using it in a live negotiation.
Also rated movable
  • Audit — SAP's right to verify licence compliance, the notice required, frequency, and who bears cost.
  • Conversion Credit — Credit granted for terminating existing licences, applied against a new purchase; the terminated licences' maintenance base is removed.
  • Digital Access — SAP's document-based licensing model for indirect scenarios, charging by documents created rather than by users.
  • Fee Increase — SAP's right to raise support or subscription fees at renewal, usually capped by reference to a published index.

This entry was generated with AI assistance from SAP contract vocabulary that is publicly available through search, and reviewed for plausibility, not completeness. General guidance only — verify the current wording and your own position before relying on it.